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5 Steps for Turning Strangers into Superfans w/ Brandon Jackson

5 Steps for Turning Strangers into Superfans w/ Brandon Jackson

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Course Lessons

Introduction

The Fan Journey

Live Q&A

Live Q&A

About This Course

Founder of KDMR music, marketing expert, author, artist coach. After this trailing, you'll know how to guide prospects down the path to becoming your die hard fans.

The biggest lie in music is that you need a record label, manager or industry insider to discover you to be successful. The truth is that an engaged fanbase is the key that unlocks every door in the music industry. 

Brandon gives examples of success story from Nipsey Hustle, Chance The Rapper, Amanda Palmer and Nance

You will learn how to :

  • Turn Strangers Into Superfans
  • The differences between Fans and Superfans

Lessons:

1. Introduction

2. The Fan Journey

Strangers: your goal is to turn strangers into fans, through pad ads, blogs/reviews, collaborations, playlisting etc.

Casual Listeners: Make exclusive offers only available through website/email list

Fans: Nurture relationships, make offers. 

Super fans: Goal completed! Rinse and repeat.

3. Live Q&A

  • I’ve been boosting instagram and facebook, what is the success rate for boosting?
  • So basically, you treat your followers like your girlfriend, is that true?
  • What are the best strategies to create buzz?
  • Could you give me advice on setting up a Patreon?
  • Make sure your posts tell a good story of who you are, and dont shy away from it. 
  • What is the mindset for a successful artist?
  • What point does an artist become hot enough for people to buy exclusive content?
  • What exclusive content would you recommend?
  • Hypem.com
  • How can artists feel confident about sharing what they do?

Meet Your Teacher

Brandon Jackson

Brandon Jackson is a Marketing and Branding expert, author, and host of the Music Business Dreams podcast.

In 2011 he founded KDMR Music, a company that provides education and consulting services to those interested in building successful careers in the music industry. Through his podcast and YouTube Channel, he has provided free music business education to thousands of independent musicians in over 39 countries.

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

About This Class 

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

In this new class, Emma shares the framework that allowed her to overcome self-doubt and carve her own path as an author, broadcaster, and podcast host. The secret to her success? Fed up with feeling afraid—of failure, of not being good enough, even of success—Emma dug into the science behind self-sabotage and learned exactly how to get out of her own way.

Now, Emma is sharing what she’s learned so that you can do the same: unlock your creative potential while feeling energized and empowered! 

Together with Emma, you will:

  • Identify the patterns in your life, and let go of habits that don’t serve you
  • Cut out comparison to figure out what you really want and need
  • Silence your inner critic by talking back to negative beliefs and behaviors
  • Own your success and vulnerability—both go hand-in-hand with creativity

Packed with insights and examples from Emma’s personal journey, this class is designed for every creative who needs a pep-talk or extra push to get started—and includes five exclusive downloadable worksheets to support you along the way.

Whether you’re looking to break through block, remove self-imposed pressure, or simply approach each new project with intention, this 45-minute class will unlock your confidence as a creative. Get started and celebrate taking the first step!

______________________________

All you need to follow along is a pen and paper. Download the worksheets to follow along with Emma’s exercises, or jot your thoughts in a notebook.

Resources

  • Introduction
  • Week one

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