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Not Just a Number! How To Get Noticed By Labels w/ Tony Allen

Not Just a Number! How To Get Noticed By Labels w/ Tony Allen

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Course Lessons

Course Preview

Introduction

How to Make Your Demos Stand Out

How to Correctly Target Labels

Generating an Online Presence

Live Q&A

Live Q&A

About This Course

Even if you are a beginner or an experienced producer, you will know how difficult it is to get your music in front of the right people and get your tracks signed to the big labels.

Tony Allen is the founder of Undrtone industry services, managing ang helping artists to get exposure and signings. In this course, he gives you his expert tips on how to best present your music and stand out from the crowd.

You will learn how to:

  • How to make your demos stand out from the crowd 
  • What labels look for in their artists 
  • Practical tips of how artists can improve the image and presence to increase being noticed and heard by labels


Lessons:
 

1. Intro

Tony introduces himself, what he will be covering in this webinar and how his advice will help you get more from your music and socials.

2. How to Make Your Demos Stand Out

Tony starts off by giving you some tips on how to make your music stand out and factors you should consider when sending out demos. He talks through how to properly structure and send your demos to prospective labels, ensuring you have the best chance of getting noticed.

3. How to Correctly Target Labels

‘Relativity’ is everything when it comes to sending your music to the right labels. The key to getting your music heard is doing your homework on what sounds the label is known for and what is currently successful in the charts.

4. Generating an Online Presence

When it comes to getting your music signed, having an engaged following and online presence can drastically help your chances. In this chapter, Tony covers creative strategies, content hacks and more.  

5. Live Q&A

  • How long do you wait to reply after not hearing back about a demo? 
  • Do you think it is better to have separate accounts or one account for your artist instagram?
  • Do you need to DJ as well to be a successful artist?
  • Do independent artists make it on platforms like Beatport?

Meet Your Teacher

Tony Allen

Tony Allen is the director of Undrtone Industry Services and freelance journalist for organisations such as Mr After Party. He has been involved in the electronic music space for over a decade now - as a consumer, performer and industry professional. His love of electronic music, mainly house and techno, have seen him become an active member of the UK scene and wider electronic community. 

As a DJ, Tony has performed at some of the most well-known club spaces on the planet, appearing on lineups with some of the most respected names in the business. Some of his most notable experiences include fabriclondon, E1, Tobacco Dock, 93 Feet East & Space Ibiza. Tony has experiences right across the music industry which means his services are highly sought after. Tony understands what makes an artist or label stand out from the crowd. 

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

Discussions

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

About This Class 

Dream of finally finishing that draft or launching that side-hustle? Make your next creative project your best yet, with simple steps from creative superstar Emma Gannon!

In this new class, Emma shares the framework that allowed her to overcome self-doubt and carve her own path as an author, broadcaster, and podcast host. The secret to her success? Fed up with feeling afraid—of failure, of not being good enough, even of success—Emma dug into the science behind self-sabotage and learned exactly how to get out of her own way.

Now, Emma is sharing what she’s learned so that you can do the same: unlock your creative potential while feeling energized and empowered! 

Together with Emma, you will:

  • Identify the patterns in your life, and let go of habits that don’t serve you
  • Cut out comparison to figure out what you really want and need
  • Silence your inner critic by talking back to negative beliefs and behaviors
  • Own your success and vulnerability—both go hand-in-hand with creativity

Packed with insights and examples from Emma’s personal journey, this class is designed for every creative who needs a pep-talk or extra push to get started—and includes five exclusive downloadable worksheets to support you along the way.

Whether you’re looking to break through block, remove self-imposed pressure, or simply approach each new project with intention, this 45-minute class will unlock your confidence as a creative. Get started and celebrate taking the first step!

______________________________

All you need to follow along is a pen and paper. Download the worksheets to follow along with Emma’s exercises, or jot your thoughts in a notebook.

Resources

  • Introduction
  • Week one

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