About This Course

The importance of networking and social networks in conjunction with your business and career is explained. Danny talks through his accomplishments to date, and how so many of his career achievements are due to the networks he has developed.

Danny breaks down How To Win Friends and Influence People into 10 easy steps. Danny gives DJs a fully comprehensive guide to attending music industry events, how to prepare, handle the event and organise post-event follow-ups.

You will learn how to:

• Effective Networking
• HWFIP- 10 easy steps 
• Importance of having your own business card
• Attending industry events and how to prepare and follow up
• How to get booked at the party you want to play at
• The merits of DJs attending the best music conferences 
• How to get organised & get the most out of music conferences- before, during, after 
• How to tackle Digital Networking 
• Advantages of working with a good life coach and attending top-level business coaching workshops

Lessons:
 

1. Effective networking

is imperative for business, building friendships and relationships, partnerships and networks. Danny lists out his recent key accomplishments from partnering with Last Night A DJ (precipitated through networking at other events), and with BMC. Danny discusses how he was let down at BMC, and an opportunity offered to him was subsequently taken away; Danny, not happy to settle with this, was able to turn it around and a big portion of that was due to the people he knows, and importantly his network. Next Danny discusses how he accomplished much with the Zoo project, setting up social networks and selling tickets online whilst no one else was doing that yet. Due to his great success, he was given his own arena the following year and shares in the Project. He then discusses that through setting up a DJ ice cream van at Glade festival, he met the event organisers, and also got the opportunity to get to know Secret Garden Party organisers, and embedded himself in that group, and as a result of these networks, he played at Burning Man Festival for 4 years in a row… 
Next came Igloo disco at SGP, then the expansion of DGL began, due to networking, big DJs began to collaborate with Danny on DJGL, big names in music like Roger Sanchez… all through networking. Danny then talks about asking Dan Meredith to be his mentor…

2. Your Network is your Net Worth...

With a good network (social media and face to face) you will gain more bookings, and make more money.

3. Danny splits How To Win Friends and Influence People into 10 Steps

(note: it turns out to be 10 steps) easy steps: 

• 1. Don’t Criticise People: what does it solve? Find positives from every negative, don’t be known for being publicly negative about people, it will affect your bookings and your reputation. Make a rule not to criticise others. 
• 2. Show appreciation for others, people crave approval, be genuine, compliment and treat others how you want to be treated  
• 3. Smile, show people you’re happy to see them, be positive, have a healthy routine that makes you smile, positive emotions leads to smiling  
• 4. Good for business- remember and use people's names - put a strategy together to remember people's names - remembering and using people's names frequently but subtly so they are reassured to know you have it! Repeat names over & over, at an event, put their name with a note in your phone as soon as you’ve met them
•  5. Be an amazing listener,  be interested in what others have to say, be interested in others, ask about others, don’t talk about yourself too much, “You can make more friends in 2 months being interested in others, than you can in 2 years trying to get people people interested in you” - Dale Carnagie 
• 6. Talk about what others find important or think is interesting, think about things from others perspective: do your research about the person you're going to meet ie Linkedin- accurate account of business interests  - what they like, their socials, what events they attend etc   - ask them about themselves, 
• 7. Avoid all arguments where possible, no win situation for both parties, find stress buster strategies instead of being aggressive and argumentative, try to accept disputes as a positive that brings in a new perspective, listen without resistance, try and find positives from opposing beliefs 
• 8. Never tell others they’re wrong, instead, you could use non chastising words… 
• 9. Admit when you’re wrong, you’ll be known as trustworthy 
• 10. Other Lessons - be friendly, persuasion techniques, and praise others - it’s motivating -

4. Business cards

Always carry around your business card: what you are, personal info, social handles, logo name, the importance of having your own logo is addressed, have different cards for different events. Have the same social media handle for everything - makes it much easier- the @ - the handle. Moo.com for business cards.

5. Attend events you want to play at 

Be there, be part of night, share and promote on social media, show support, meet in person, tag page and promoter, befriend Resident DJs, ask if you can help out, build rapport, exchange business cards, ask promoter for an interview for your podcast, save budget to buy people drinks, be social with them, always have your tracks on a USB at all times. Tag those (promoters) you want to network with etc, post photos, go to after parties with promoters, become part of the crew…

6. Networking Events 

Often DJs don’t naturally go to these events, but Danny discusses the merits, of who you can meet etc and extremely worthwhile aspects of your career expansion. He discusses that many DJGL members went to BMC and as they had a presence there, they managed to get one female DJ booked at Ibiza Rocks bar…

7. When you're at the event

Make sure you seem approachable, be friendly, ask and look for introductions- on email or in person, don’t feel you have to swap business cards with everyone, only people you think you have a connection with. Speak to the Speakers at the events, they're normally the influences in the industry. Danny discusses a particular event where he was in a queue of 3 waiting to talk to the speaker at BMC. She was head of marketing at SoundCloud, Danny invited her for a webinar, she said she was interested…  make sure you check out panels and talks at events too, and try to speak with speakers.

8. Always follow up!

Danny emails then and there whilst talking to them, following up shows them you are interested and professional, schedule in time to follow up, follow up within 24 hours and then again a few days after event, have a storage place for business cards - ie google drive, arrange follow up meetings- eg on Skype or Zoom

9. Digital networking

Networking online- who do you want to collaborate or work with? ie who's your ideal label or booker? Create your google sheet with 20-50 influencers or people you want to work with, then create columns with a link to all their channels ie all social platforms - put all speakers on a list, find all their social platforms, befriend them on every platform- Danny got good responses from doing this, follow their colleagues/resident DJs, allocate time to interact. Keep at it daily!

10. Now you have a list, work on it

20-50 on list, 10 touch points per day in daily rotation, add value to their comments ie encourage debate put across a valid comment, sharing valuable content with them ie blogs, help solve their problems- Danny gives Hubspot guy as a good example, don’t pitch them-it’s not pitching- it’s building networks, pitching comes later, don’t be a sycophant! Create engagement … on social media with people you want to work with.

11. Dan Meredith Case Study:

Danny talks about his case study with Lifecoach Dan Meredith - when you join Dan’s group you need to provide an introduction, he wrote a condensed version of his life story, adding an eye-catching image of him doing his craft, he put a lot of effort in and made it stand out, he talks about how he set and achieved his goals quickly…. It became the most commented and liked intro on Dan’s course, ever.  After which Danny cultivated a friendship with Dan and ended up helping him put on an event in Ibiza.